Data protection

Privacy Policy

Unless otherwise specified below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any information about yourself.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Abs. 1 lit. f GDPR out of a legitimate interest in ensuring trouble-free operation of our website and improving our offer.

Collection and processing when using the contact form 
When using the contact form, we collect your personal data (name, email address, message text) only to the extent that you have made available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 Abs. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Cookies 
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is accessed again. We use cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary

We also use cookies on our website for the purpose of analyzing the surfing behavior of our site visitors.

The processing takes place on the basis of § 15 (3) TMG and Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be saved together with other personal data from you.
For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage the cookies in the most important browsers (including deactivating them):
Chrome browser:  https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox:  https://support.mozilla.org/de/kb/cookies-erlauben- and reject
Safari:  https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics 
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. Your data may be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA. Processing takes place on the basis of Art. 6 (1) lit. For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. in download and install [https://tools.google.com/dlpage/gaoptout?hl=de ]. You can set an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used so that this has a comprehensive effect. If you click here, the opt-out cookie will be set:  Deactivate Google Analytics .
You can find more information on terms of use and data protection at  https://www.google.com/analytics/terms/de.html  or at  https://www.google.de/intl/de/policies/ .

Use of YouTube
We use the YouTube LLC function for embedding YouTube videos on our website. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).
YouTube is a company affiliated with Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
The function shows videos stored on YouTube in an iFrame on the website. The option “Extended data protection mode” is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there.
You can find more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube’s data protection information ( https://www.youtube.com/t/privacy ).

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to integrate videos from the “Vimeo” portal.
If you call up pages on our website with such a plug-in, a connection to the Vimeo servers is established and the plug-in is displayed on the page by a message to your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers.
If you are logged into Vimeo, Vimeo will assign this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Processing takes place on the basis of Art. 6 Para. f GDPR based on Vimeo’s legitimate interest in market analysis and in improving its services in a needs-based and targeted manner.
For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 Para. 1 lit f GDPR.
If you do not want Vimeo to directly assign the information collected to your Vimeo account, you must either log out of Vimeo before visiting our website.
You can find more information on the purpose and scope of the collection and on the further use and processing of the data by Vimeo as well as your rights and options for protecting your privacy in Vimeo’s data protection information:  https://vimeo.com/privacy

Use of GoogleMaps
We use the function of embedding GoogleMaps maps from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
The function enables the visual display of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which GoogleMaps maps are integrated are accessed.
Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA.
Processing takes place on the basis of Art. 6 Para. f GDPR from the legitimate interest in the needs-based and targeted design of our website
You can find more information about the collection and use of data by Google in Google’s data protection information at  https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center so that you can manage and protect the data processed by Google.

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the
data subject If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purpose of direct mail.

Contact us if you wish. The contact details can be found in our imprint.

Right to lodge a complaint with the supervisory authority According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that your personal data is not being processed lawfully.

Right of objection If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons that arise from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purpose of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last update: 25.04.2018